Crafting a Compelling Tragedy for CPA Marketing
Crafting a Compelling Tragedy for CPA Marketing While crafting a truly tragic story isn't the goal, creating a sense of urgency, fear, or desire can be effective in driving conversions for CPA offers. Here's a general approach, but remember to tailor it to your specific offer and target audience: 1. Identify the Core Fear or Desire: Fear of Loss: Highlight potential negative consequences of inaction. For example, if your offer is about financial security, you might emphasize the risks of not taking action: "Don't let financial instability ruin your future." Desire for Gain: Paint a picture of a better life, improved health, or increased wealth. For example, "Achieve your dream body in just 30 days!" 2. Create a Relatable Character: The Struggling Hero: Develop a character who faces challenges similar to your target audience. This helps them empathize and see themselves in the story. The Villain: Introduce an obstacle that prevents the hero from achieving...